According to Pinterest research, 93 percent of the site’s users use the site to help them plan their purchases. If your business operates in one of these niches you should seriously consider working with a Pinterest influencer. The ten most popular niches on Pinterest are: 45 percent of online woman use Pinterest, compared to 17 percent of online men. This makes Pinterest a relevant network for brands to consider when planning their influencer marketing. People pin and share pictures that interest them, adding them to appropriate boards. Pinterest’s greatest strength is that it was the first visual network – it has been popular for much longer than Instagram. So it should come as no surprise that the top influencers on Pinterest enjoy massive followings. In some niches, such as crafts and cooking, it is arguably the most important social network. may not be the first social network to come to mind, but it has a large active group of dedicated fans. Follow the hashtag #IrishFashionArt on Instagram. This phase of the campaign will be supported by posts on the social media channels of CIFD members. It is time for fair play, due recognition and inclusion of independent Irish fashion designers (of fashion, accessories, jewellery and millinery) in the Basic Income for the Arts Scheme.” “The economic potential of Irish fashion is completely underappreciated in terms of job creation, sales potential, tax revenue, cultural and brand value. We should learn from history, not repeat it.” Unfortunately Philip had to leave the country and his artistry turned out to be of economic benefit beyond these shores. It was Philip’s dearest wish at the time. “It is decades since our Chairperson Eddie Shanahan, in a previous role, sought investment support for the milliner Philip Treacy to remain in Ireland and establish his business here. Their aim is also to learn from history, not repeat. As a result the Council has started a social media campaign to raise awareness of the rights of independent Irish fashion designers. They wrote to Minister Martin on September 15 and received an acknowledgement of their letter but have heard nothing further, a source of disappointment for members. HOW: The Council of Irish Fashion Designers hope the exclusion of fashion designers from the scheme is an error made through a lack of knowledge. Meanwhile, the work of Delphine Grandjouan, Caroline Mitchell, Ailish McElroy, Aoife Kirwan, Aoife Harrison, Deb Fanning and Wendy Knight is grounded in applied art – embroidery, crochet and other fine appliqués. Niamh Gillespie drops her digital art onto beautiful silks for a range of men’s and women’s accessories. Other designers whose work combines handmade artistic elements include Caroline Duffy, Hazel Greene and Niamh Daniels, who paint artwork for their silk scarves, wraps, kimonos and dress collections. Another is Sara O’Neill who personally illustrates her prints for her Eadach brand – the “Millie” signature kimono for which was purchased by the Ulster Museum. For example, Helen Hayes and Leonora Ferguson, who collaborated with Laura Quinn, at the Biot International Glass Festival in September of this year. WHO: Some of those directly affected include Irish fashion designers whose work has featured in museums, exhibitions and collections around the world. Their main concern is that: “Ireland will once again export more highly qualified fashion design graduates than fashion collections, to the benefit of other economies.” They argue that independent Irish designers are seeking to balance recovery from a series of lockdowns with escalating costs for their creative enterprises. WHAT: The Council of Irish Fashion Designers objects to the specific exclusion of independent Irish fashion designers, (including milliners, jewellery and accessories designers), from this scheme, citing that costume designers in film or opera and street artists and circus performers do qualify. Payments of €325 per week will be made to 2,000 eligible artists and creative arts workers over the course of the scheme. WHY: Culture Minister Catherine Martin TD announced on September 22 that 2,000 grants will be awarded to artists through the new “Basic Income for the Arts” pilot scheme. You may have noticed the hashtag #IrishFashionArt being shared on Instagram, here are the background details.
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