![]() He further reasoned that his polish gave cars a wax coating as tough as a turtle shell, and promptly renamed his product Turtle Wax. for selling Turtle Wax Label and Sticker Remover subject to the VOC limit for General Purpose Degreaser category, title 17, California Code of Regulations. According to company lore, it occurred to him that Plastone gave a car a shine that was as reflective as the water of Turtle Creek. He stopped to rest at a tranquil place called Turtle Creek. One day in the early 1950s, Hirsch was headed home after a sales call in Wisconsin. When the owners returned to their vehicles, they were usually so impressed with the beautiful sheen that they purchased Hirsch’s product. His tried and true method of selling Plastone was going to a large venue – like the parking lot of Wrigley Field – and shining the fenders of parked cars. Turtle Wax is an award-winning car care brand, launched in 1944 and still delivering best-selling products to the auto care market. He called his product Plastone, and as the company’s only employee he was the sole member of the sales force. Great prices & free shipping on orders over 50 when you sign in or sign up. FREE Shipping on orders over 25 shipped by Amazon. Polishing Compound Tub, White, -, T241A at. Why is America’s favorite game show consolation prize called “Turtle Wax”?īenjamin Hirsch started mixing up batches of his special formula liquid car polish in his Chicago bathtub in 1945. Turtle Wax 53734 Hybrid Solutions Hyper Foam Wheel & Tire Cleaner, Spray on Foaming Formula for Both Wheels and Tires, Brake Dust Remover, Clean and Prep for Tire Shine, 23 oz.
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